Privacy policy

Your privacy is important to us at cultcha.io. We respect your privacy regarding any information we may collect from you across our website.

General Information on Data Processing
Rights of the Data Subject
Provision of the Website and Creation of Log Files
Use of Cookies
Email Contact
Contact Form
Use of Company Profiles on Career-Oriented Networks
Hosting
Registration
Plugins Used

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1. General Information on Data Processing

1.1 Scope of the Processing of Personal Data

We generally process the personal data of our users only to the extent necessary to provide a functional website and our content and services. The processing of personal data is usually only carried out with the user’s consent. An exception applies in cases where it is not possible to obtain prior consent for factual reasons and the processing of the data is permitted by legal regulations.

1.2 Legal Basis for the Processing of Personal Data

Where we obtain the consent of the data subject for the processing of personal data, Article 6.1.1.a of the GDPR serves as the legal basis.

When processing personal data necessary for the performance of a contract to which the data subject is a party, Article 6.1.1.b GDPR serves as the legal basis. This also applies to processing operations required to carry out pre-contractual measures.

Where the processing of personal data is necessary to comply with a legal obligation to which our company is subject, Article 6.1.1.c GDPR serves as the legal basis.

In the event that vital interests of the data subject or another natural person require the processing of personal data, Article 6.1.1.d GDPR serves as the legal basis.

If processing is necessary for the purposes of the legitimate interests pursued by our company or a third party, and such interests are not overridden by the interests or fundamental rights and freedoms of the data subject, Article 6.1.1.f GDPR serves as the legal basis for the processing.

1.3. Data Deletion and Storage Duration

The personal data of the data subject will be deleted or blocked as soon as the purpose for storage no longer applies. Data may also be stored if this has been provided for by European or national legislators in EU regulations, laws, or other provisions to which the controller is subject. Data will also be blocked or deleted when a storage period prescribed by the aforementioned regulations expires, unless further storage of the data is necessary for the conclusion or fulfillment of a contract.

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2. Rights of the Data Subject

If your personal data is being processed, you are considered a data subject within the meaning of the GDPR, and you have the following rights against the data controller:

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2.1 Right of Access

You have the right to request confirmation from the controller as to whether personal data concerning you is being processed.

If such processing is taking place, you can request the following information from the controller:

the purposes for which the personal data is being processed;
the categories of personal data that are being processed;
the recipients or categories of recipients to whom the personal data concerning you has been disclosed or will be disclosed;
the planned duration of storage of the personal data concerning you, or, if specific information is not available, the criteria used to determine that duration;
the existence of a right to request rectification or erasure of personal data concerning you, a right to restrict processing by the controller, or a right to object to such processing;
the existence of a right to lodge a complaint with a supervisory authority;
all available information about the source of the data, if the personal data was not collected from the data subject.

the existence of automated decision-making, including profiling, in accordance with Article 22(1) and (4) GDPR, and—at least in those cases—meaningful information about the logic involved, as well as the significance and the envisaged consequences of such processing for the data subject.

You have the right to request information as to whether personal data concerning you has been transferred to a third country or to an international organization. In this context, you may request to be informed about the appropriate safeguards pursuant to Article 46 GDPR relating to the transfer.

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2.2 Right to Rectification

You have the right to request rectification and/or completion of your personal data from the controller if the personal data concerning you is incorrect or incomplete. The controller must carry out the correction without undue delay.

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2.3 Right to Restriction of Processing

You may request the restriction of the processing of your personal data under the following conditions:

if you contest the accuracy of your personal data for a period enabling the controller to verify the accuracy of the personal data;
the processing is unlawful and you oppose the erasure of the personal data and request the restriction of its use instead;
the controller no longer needs the personal data for the purposes of the processing, but you require it for the establishment, exercise, or defense of legal claims; or
you have objected to the processing pursuant to Article 21(1) GDPR and it has not yet been determined whether the legitimate grounds of the controller override your own.

If the processing of your personal data has been restricted under the above conditions, such data—apart from being stored—may only be processed with your consent, or for the establishment, exercise, or defense of legal claims, or for the protection of the rights of another natural or legal person, or for reasons of important public interest of the Union or of a Member State.

If the restriction of processing has been implemented under the conditions mentioned above, you will be informed by the controller before the restriction is lifted.

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2.4. Right to Erasure

2.4.1. Obligation to Delete

You have the right to request from the controller the immediate erasure of personal data concerning you, and the controller is obliged to delete this data without undue delay if one of the following reasons applies:

The personal data concerning you is no longer necessary for the purposes for which it was collected or otherwise processed.
You withdraw your consent on which the processing was based pursuant to Article 6.1.1.a or Article 9.2.a GDPR, and there is no other legal basis for the processing.
You object to the processing pursuant to Article 21.1 GDPR and there are no overriding legitimate grounds for the processing, or you object to the processing pursuant to Article 21.2 GDPR.
The personal data concerning you has been processed unlawfully.
The erasure of the personal data concerning you is required for compliance with a legal obligation under Union law or the law of the Member States to which the controller is subject.
The personal data concerning you was collected in relation to information society services offered in accordance with Article 8.1 GDPR.

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2.4.2. Obligation to Delete

a) Information to Third Parties

If the data controller has made your personal data public and is obliged to delete it in accordance with Article 17. 1 GDPR, they shall take reasonable measures, including technical measures, taking into account the available technology and the implementation costs, to inform data controllers who process the personal data that you, as the data subject, have requested the deletion of all links to this personal data or of copies or replications of this personal data.

b) Exceptions

The right to erasure does not exist, as far as the processing is necessary

To exercise the right of freedom of expression and information.
To fulfill a legal obligation that requires the processing under the law of the Union or of the Member States to which the controller is subject, or to perform a task that is in the public interest or is carried out in the exercise of official authority vested in the controller;
For reasons of public interest in the area of public health pursuant to Article. 9.2.H and I as well as Article. 9. 3 GDPR;
For archiving purposes in the public interest, scientific or historical research purposes or for statistical purposes pursuant to Article 89.1 GDPR, insofar as the right referred to in section a) is likely to render impossible or seriously impair the achievement of the objectives of such processing, or
To assert, exercise or defend legal claims.

2.5. Right to Notification

If you have asserted the right to rectification, erasure, or restriction of processing against the controller, the controller is obligated to notify all recipients to whom the personal data concerning you has been disclosed of this rectification or erasure of the data or restriction of processing, unless this proves impossible or involves a disproportionate effort.

You have the right to be informed about these recipients by the controller.

2.6. Right to data portability

You have the right to receive the personal data concerning you, which you have provided to the controller, in a structured, common and machine-readable format. You also have the right to transfer this data to another controller without hindrance from the controller to whom the personal data has been provided, if

the processing is based on consent pursuant to Art. 6.1.1.a DSGVO or Art. 9.2.a DSGVO or on a contract pursuant to Art. 6.1.1.b DSGVO and
the processing is carried out by automated means.

In exercising this right, you also have the right to have the personal data concerning you transferred directly from one controller to another controller, insofar as this is technically feasible. Freedoms and rights of other persons must not be affected by this.

The right to data portability does not apply to the processing of personal data necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.

2. 7. Right to Object

You have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you which is based on Art. 6.1.1.e or f GDPR, including profiling based on those provisions.

The controller shall no longer process the personal data concerning you unless the controller demonstrates compelling legitimate grounds for the processing which override your interests, rights and freedoms or for the establishment, exercise or defense of legal claims.

If your personal data is processed for direct marketing purposes, you have the right to object at any time to the processing of your personal data for the purpose of such advertising; this also applies to profiling insofar as it is connected to such direct marketing.

If you object to processing for direct marketing purposes, your personal data will no longer be processed for these purposes.

You have the option to exercise your right of objection in connection with the use of Information Society services - notwithstanding Directive 2002/58/EC - by means of automated procedures using technical specifications.

2. 8. Right to revoke the declaration of consent under data protection law

You have the right to revoke your declaration of consent under data protection law at any time. The revocation of consent does not affect the legality of the processing carried out on the basis of the consent until the revocation.

2. 9. Automated decision in individual cases, including profiling

You have the right not to be subject to a decision based solely on automated processing - including profiling - which produces legal effects concerning you or similarly significantly affects you. This does not apply if the decision

is necessary for the conclusion or performance of a contract between you and the responsible party,
is permissible on the basis of legal provisions of the Union or the Member States to which the responsible party is subject and these legal provisions contain appropriate measures to safeguard your rights and freedoms and your legitimate interests or
is made with your express consent.

However, these decisions may not be based on special categories of personal data according to Art. 9. 1 GDPR, unless Art. 9. 2 a or b GDPR applies and appropriate measures have been taken to safeguard the rights and freedoms as well as your legitimate interests.

With regard to the cases mentioned in 1. and 3., the responsible party shall take appropriate measures to safeguard the rights and freedoms as well as your legitimate interests, which include at least the right to obtain human intervention on the part of the responsible party, to express one's point of view and to contest the decision.

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2.10 Right to Lodge a Complaint with a Supervisory Authority

Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority—particularly in the Member State of your residence, place of work, or the place of the alleged infringement—if you believe that the processing of personal data concerning you violates the GDPR.

The supervisory authority with which the complaint has been lodged will inform you of the status and outcome of the complaint, including the possibility of a judicial remedy pursuant to Article 78 GDPR.

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3. Provision of the Website and Creation of Log Files

3.1. Description and Scope of Data Processing

Each time our website is accessed, our system automatically collects data and information from the computer system of the accessing device.

The following data is collected:

Information about the browser type and version used
The user’s operating system
Date and time of access
Websites from which the user’s system reaches our website
Websites that are accessed by the user’s system via our website

This data is stored in the log files of our system. This does not include IP addresses of the user or other data that would enable assignment to a specific user. There is no storage of this data together with other personal data of the user.

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3.2. Purpose of Data Processing

The temporary storage of data in log files is necessary to ensure the proper functioning of the website. Additionally, the data serves to optimize the website and ensure the security of our information technology systems. In this context, the data is not evaluated for marketing purposes.

These purposes also constitute our legitimate interest in data processing pursuant to Art. 6.1.f GDPR.

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3.3. Legal Basis for Data Processing

The legal basis for the temporary storage of data and log files is Art. 6(1)(f) GDPR.

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3.4. Duration of Storage

The data is deleted as soon as it is no longer required to achieve the purpose of its collection. In the case of data collection for the provision of the website, this occurs when the respective session has ended.

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3.5. Objection and Removal Option

The collection of data for the provision of the website and the storage of data in log files is essential for the operation of the website. Consequently, there is no possibility for the user to object.

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4. Use of Cookies

4.1. Description and Scope of Data Processing

Our website uses cookies. Cookies are text files that are stored in or by the web browser on the user's computer system. When a user accesses a website, a cookie may be stored on the user’s operating system. This cookie contains a distinctive string that enables the unique identification of the browser when the website is accessed again.

We use cookies to make our website more user-friendly. Some elements of our website require that the accessing browser can be identified even after a page change.

The following data is stored and transmitted in cookies:

We also use cookies on our website that allow us to analyze users' browsing behavior.

In this way, the following data may be transmitted:

Frequency of page views
Use of website features

The data collected in this way is pseudonymized by technical precautions. Therefore, it is no longer possible to assign the data to the accessing user. This data is not stored together with other personal data of the user.

The following types of cookies are used on our website:

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4.1.1. Necessary Cookies

Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.

CookieConsent
Purpose: Stores the user’s consent status for cookies on the current domain
Provider: CookieBot
Storage Duration: 1 year
Domain: cookiebot.com

CONSENT
Purpose: Used to determine whether the visitor has accepted the marketing category in the cookie banner. Necessary for GDPR compliance.

‍Provider: YouTube

‍Storage Duration: 5944 days

‍Domain: youtube.com

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4.1.2. Statistics Cookies

Statistic cookies help website owners understand how visitors interact with websites by collecting and reporting information anonymously

_gid
Purpose: Registers a unique ID to generate statistical data on how the visitor uses the site
Provider: Google
Storage Duration: 1 day
Domain: google.com

_ga
Purpose: Registers a unique ID to generate statistical data on how the visitor uses the site
Provider: Google
Storage Duration: 2 years
Domain: google.com

_dc_gtm_UA-#
Purpose: Used by Google Tag Manager to control the loading of a Google Analytics script tag
Provider: Google
Storage Duration: 1 day
Domain: google.com

collect
Purpose: Sends data to Google Analytics about the visitor’s device and behavior across devices and marketing channels
Provider: Google
Storage Duration: Session
Domain: google-analytics.com

_gat
Purpose: Used by Google Analytics to throttle request rate
Provider: Google
Storage Duration: 1 day
Domain: google.com

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4.1.3. Marketing Cookies

Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third-party advertisers.

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_fbp
Purpose: Used by Facebook to deliver a series of advertisement products such as real-time bidding from third-party advertisers
Provider: Facebook
Storage Duration: 3 months
Domain: facebook.com

_calendly_session
Purpose: Counts the number of sessions and assigns an anonymous ID to each visitor
Provider: Calendly
Storage Duration: 3 weeks
Domain: calendly.com

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tr
Purpose: Used by Facebook to deliver a series of advertisement products such as real-time bidding
Provider: Facebook
Storage Duration: Session
Domain: facebook.com

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IDE
Purpose: Used by Google DoubleClick to record and report the website user’s actions after viewing or clicking an ad, to measure ad effectiveness and present targeted ads
Provider: Google
Storage Duration: 1 year
Domain: google.com

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pagead/landing [x2]
Purpose: Collects data on visitor behavior across multiple websites to present more relevant ads; also limits repeated ad impressions
Provider: Google
Storage Duration: Session
Domain: doubleclick.net

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test_cookie
Purpose: Used to check if the user's browser supports cookies
Provider: Google
Storage Duration: 1 day
Domain: doubleclick.net

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pagead/1p-user-list/#
Purpose: Tracks interest in specific products/events across sites; used for advertising efficiency and affiliate fee tracking
Provider: Google
Storage Duration: Session
Domain: google.com

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ads/ga-audiences
Purpose: Used by Google Ads to re-engage users likely to convert based on behavior
Provider: Google
Storage Duration: Session
Domain: google.com

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_gcl_au
Purpose: Used by Google AdSense for experimenting with ad efficiency
Provider: Google
Storage Duration: 3 months
Domain: google.com

‍YSC
Purpose: Registers a unique ID to track which YouTube videos have been watchedProvider: YouTubeStorage Duration: SessionDomain: youtube.com

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4.2. Purpose of Data Processing

The use of technically necessary cookies is to simplify the use of websites for users. Some functions of our website cannot be offered without the use of cookies. For these, it is necessary that the browser is recognized even after a page change.

We use cookies for the following applications:

Login functionality
Session management
Language preferences

The user data collected through technically necessary cookies is not used to create user profiles.

Analytical cookies are used for the purpose of improving the quality and content of our website. Through analytical cookies, we learn how the website is used and can continually optimize our offering.

Non-essential cookies help us understand how visitors interact with the website by collecting information anonymously.

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4.3. Legal Basis for Data Processing

The legal basis for the processing of personal data using non-essential cookies is Art. 6(1)(a) GDPR (consent).

The legal basis for the processing of personal data using technically necessary cookies is Art. 6(1)(f) GDPR (legitimate interest).

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4.4. Duration of Storage, Right to Object and Removal

Cookies are stored on the user’s computer and transmitted to our site. As a user, you therefore have full control over the use of cookies. By changing the settings in your internet browser, you can disable or restrict the transmission of cookies. Cookies that have already been saved can be deleted at any time. This can also be done automatically.

If cookies are deactivated for our website, it may no longer be possible to use all website functions in full.

If you are using a Safari browser version 12.1 or later, cookies are automatically deleted after seven days. This also applies to opt-out cookies set to prevent tracking.

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5. Email Contact

5.1. Description and Scope of Data Processing

On our website, it is possible to contact us via the provided email address. In such cases, the personal data transmitted with the email will be stored.

This data is used exclusively for processing the conversation.

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5.2. Purpose of Data Processing

In the event of contact via email, the necessary legitimate interest in processing the data also lies in responding to the inquiry.

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5. 3. Legal Basis for Data Processing

The legal basis for processing the data is Art. 6.1.a GDPR where the user's consent has been obtained.

The legal basis for the processing of data transmitted in the course of sending an email is Art. 6.1.f. GDPR. If the email contact aims at the conclusion of a contract, an additional legal basis for the processing is Art. 6.1.b GDPR.

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5.4. Duration of Storage

The data is deleted as soon as it is no longer necessary to achieve the purpose for which it was collected. For personal data sent via email, this is the case when the respective conversation with the user has ended. The conversation is deemed ended when it can be inferred from the circumstances that the matter in question has been conclusively clarified.

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5.5. Right to Object and Removal

The user may revoke their consent to the processing of personal data at any time. If the user contacts us by email, they may object to the storage of their personal data at any time. In such cases, the conversation cannot be continued.

Users may request the deletion of their data by sending a message to: privacy@cultcha.io.

All personal data stored in the course of contacting us will be deleted in this case.

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6. Contact Form

6.1. Description and Scope of Data Processing

A contact form is available on our website for electronic communication. If a user utilizes this option, the data entered into the input form is transmitted to us and stored.

At the time of submission, the following data is stored:

Email address
Last name
First name
Telephone / mobile number
Company
Date and time of contact

During the submission process, the user's consent is obtained for the processing of the data, and reference is made to this privacy policy.

Alternatively, contact via the provided email address is possible. In this case, the personal data transmitted with the email will be stored.

The data is used exclusively for processing the conversation.

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6.2. Purpose of Data Processing

The processing of personal data from the input form serves solely to respond to the contact request. In the event of contact via email, the necessary legitimate interest also lies in processing the data.

The other personal data processed during the submission process serves to prevent misuse of the contact form and to ensure the security of our information technology systems.

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6.3. Legal Basis for Data Processing

The legal basis for processing the data is Art. 6(1)(a) GDPR, where the user’s consent has been obtained.

The legal basis for processing data transmitted via email is Art. 6(1)(f) GDPR. If the email contact aims at the conclusion of a contract, an additional legal basis for processing is Art. 6(1)(b) GDPR.

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6.4. Duration of Storage

The data will be deleted as soon as it is no longer necessary for the purpose of its collection. For the personal data from the input form and those sent via email, this is the case when the respective conversation with the user has ended. The conversation is deemed ended when it can be inferred from the circumstances that the matter in question has been conclusively clarified.

Personal data collected additionally during the submission process will be deleted at the latest after seven days.

6.5. Right to Object and Removal

The user has the right to revoke their consent to the processing of personal data at any time. If the user contacts us via email, they can object to the storage of their personal data at any time. In such a case, the conversation cannot be continued.

Users may request the deletion of their data by sending an email to: privacy@cultcha.io

All personal data stored in the course of contacting us will be deleted in this case.

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7. Use of Company Profiles on Career-Oriented Networks

7.1 Scope of Data Processing
We operate company profiles on career-oriented social networks. Our company is present on the following platforms:

LinkedIn: LinkedIn Unlimited Company, Wilton Place, Dublin 2, Ireland
XING: XING SE, Dammtorstraße 30, 20354 Hamburg, Germany

On our company pages, we provide information and offer users the opportunity to interact with us.
These profiles are used for recruitment, public relations/information, and active sourcing.

We have no control or detailed information regarding the processing of your personal data by the respective platform providers who share joint responsibility for these company pages.
For more details, please refer to their respective privacy policies:

If you interact with our company profile (e.g., comment, post, like), you may publicly share personal data (such as your real name or profile photo).

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7.2. Legal Basis for Data Processing
The legal basis for processing your data in connection with our company profile is Art. 6(1)(f) GDPR (legitimate interest).

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7.3. Purpose of Data Processing
Our company profiles are intended to inform users about our services. Each user is free to disclose personal data through their own actions on these platforms.

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7.4. Duration of Storage
We retain any personal data or activity you publicly share on our company profiles until you revoke your consent. Additionally, we comply with statutory retention periods.

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7.5 Right to Object and Removal Options
You may object to the processing of your personal data collected through our company profile at any time and exercise your data subject rights as outlined in Section IV of this privacy policy.
To do so, simply send an informal email to the address provided in this privacy policy.

More information on objection and removal options can be found in the respective privacy policies of the platforms.

LinkedIn:

https://www.linkedin.com/legal/privacy-policy?trk=hb_ft_priv

XING:

https://privacy.xing.com/de/datenschutzerklaerung

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8. Hosting
The website is hosted on servers provided by a service provider commissioned by us.

Our service provider is:
1&1 IONOS SE, Elgendorfer Str. 57, 56410 Montabaur, Germany

The servers automatically collect and store information in what are known as server log files, which your browser automatically transmits when visiting the website. The stored information includes:

Browser type and version
Operating system used
Referrer URL
Hostname of the accessing computer
Date and time of the server request
IP address

This data is not merged with other data sources. The collection of this data is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of the website – for this, the server log files must be collected.

The server location for the website is geographically within Germany.

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9. Registration

9.1 Description and Scope of Data Processing
On our website, we offer users the opportunity to register by providing personal data. The data is entered into an input form, transmitted to us, and stored. The data will not be shared with third parties. The following data is collected during the registration process:

Email address
Last name
First name
Address
Telephone / mobile number
Date and time of registration
City, skills, education (school/university), previous employers, and application documents (cover letter, CV, certificates)

During the registration process, the user’s consent to process this data is obtained.

9.2 Purpose of Data Processing
User registration is required to provide certain content and services on our website.
The personal data is also necessary for the subsequent recruiting process.

9.3 Legal Basis for Data Processing
The legal basis for data processing, where the user has given consent, is Art. 6(1)(a) GDPR.

9.4 Storage Duration
The data will be deleted as soon as it is no longer necessary to achieve the purpose for which it was collected.
For the data collected during registration, this is the case when the registration is canceled or modified.

9.5 Right to Object and Erasure
As a user, you have the right to cancel your registration at any time. You can also request to have your stored personal data changed at any time.
Users can delete or update their data by sending a message to datenschutz@recunited.com.

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10. Used Plugins

We use various plugins for different purposes. The plugins used are listed below:‍

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10.1 Calendly. Use of Calendly

10.1.1. Scope of Processing Personal Data
We use scheduling functionalities provided by Calendly, a service of Calendly LLC, 271 17th St NW, 30363, Atlanta, Georgia, United States (hereinafter referred to as “Calendly”).

Calendly assists users with features such as minimum scheduling notice, automated reminder emails, and calendar integrations for appointment management. Cookies from Calendly may be stored on your device.

The following personal data may be processed by Calendly:

Log information
Device information
Information linked to the user account
Voluntarily submitted data during service use

These data may be transmitted to Calendly servers in the United States, which allows Calendly to recognize that your IP address accessed our website.
When you click the Calendly booking button, you are redirected to our appointment calendar hosted by Calendly. After selecting your desired time, confirming it, and entering your contact details and any additional message, Calendly sends you an email confirmation. For this, Calendly uses your email address.

For users in the European Economic Area, an additional data transfer agreement applies, including standard contractual clauses (SCCs) as appropriate safeguards for data transfers to the U.S. in accordance with Art. 46(2)(c) GDPR.
Calendly Data Processing Agreement

Calendly may also share your data with authorized subprocessors for purposes such as customer support, collections, and IT infrastructure. It reserves the right to share data with current or future affiliated companies.
Further information: Calendly Privacy Policy

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10.1.2 Purpose of Data Processing
The use of Calendly serves to optimize our appointment scheduling.

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10.1.3. Legal Basis for Processing
The legal basis for processing personal data is Art. 6(1)(a) GDPR.
An explicit declaration of consent is obtained before cookies are set or appointments are scheduled.

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10.1.4. Duration of Storage
Your personal information will be stored for as long as necessary to fulfill the purposes described in this privacy policy, or as required by law (e.g. for tax or accounting purposes).‍

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10.1.5 Right to Object and Removal Option
You can prevent the collection and processing of your personal data by Calendly by:

Blocking third-party cookies in your browser
Enabling the “Do Not Track” feature in supported browsers
Disabling script execution in your browser
Installing a script blocker such as NoScript or Ghostery

For more details on objection and removal options regarding Calendly, visit:
https://calendly.com/de/pages/privacy

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10.2.Use of Google Analytics

10.2.1. Scope of Processing Personal Data
We use Google Analytics, a web analytics service provided by Google Ireland Ltd., Gordon House, Barrow Street, D04 E5W5, Dublin, Ireland (hereinafter referred to as "Google").
Google Analytics tracks the origin of visitors, their time spent on specific pages, and their use of search engines, allowing for improved monitoring of marketing campaign effectiveness.

Google sets a cookie on your device. This allows personal data to be stored and analyzed, especially:

User activity (e.g., which pages were visited and which elements were clicked)
Device and browser information (including IP address and operating system)
Advertisement data (e.g., which ads were displayed and whether they were clicked)
Data from advertising partners (including pseudonymized user IDs)

The information generated by the cookie about your use of this website is transferred to a Google server in the USA and stored there.
If IP anonymization is enabled on this site, your IP address will first be shortened by Google within member states of the European Union or other contracting states of the European Economic Area Agreement. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.

Google will use this information on behalf of the website operator to evaluate your use of the website, compile reports on website activity, and provide other services related to website and internet usage to the website operator.
The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

You can prevent the storage of cookies by adjusting your browser settings; however, please note that you may not be able to use all features of this website to their full extent in that case.

More information about Google’s data processing:
Google Privacy Policy

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10.2.2. Purpose of Data Processing
The purpose of processing personal data is to target users who have already shown interest by visiting the website.

10.2.3. Legal Basis for Data Processing
The legal basis for processing user data is the user’s consent in accordance with Art. 6(1)(a) GDPR.

10.2.4. Duration of Storage
Your personal information is stored for as long as necessary to fulfill the purposes outlined in this privacy policy or as required by law.
According to Google, advertising data in server logs is anonymized by deleting parts of the IP address and cookie information after 9 or 18 months.

10.2.5. Revocation and Removal Options
You have the right to revoke your consent under data protection law at any time. The revocation does not affect the lawfulness of the processing carried out on the basis of the consent until revocation.

You can prevent the collection and processing of your personal data by Google by:

Blocking third-party cookies in your browser
Enabling the "Do Not Track" feature in a supported browser
Disabling script execution in your browser
Installing a script blocker such as NoScript or Ghostery

You can also prevent the collection of data generated by the cookie relating to your use of the website (including your IP address) and the processing of this data by Google by downloading and installing the browser plugin available at:
Google Opt-Out Add-on

Alternatively, you can disable Google’s use of your personal data via this link:
Google Ads Settings

More information about objection and removal options with Google can be found at:
Google Privacy Policy

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10.3. Use of LinkedIn

10.3.1. Scope of Processing Personal Data
We use features of the LinkedIn network. The provider is LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland (hereinafter referred to as “LinkedIn”).

Each time one of our pages containing LinkedIn features is accessed, a connection to LinkedIn’s servers is established. LinkedIn is informed that you have visited our website with your IP address.
If you click the LinkedIn “Recommend” button while logged into your LinkedIn account, LinkedIn can associate your visit to our website with you and your user account.

In doing so, the following personal data may be collected and analyzed:

User activity (e.g., which pages were visited, what elements were clicked)
Device and browser information (e.g., IP address, operating system)

Please note that as the website provider, we have no knowledge of the content of the data transmitted or how it is used by LinkedIn.
More information about LinkedIn’s data processing can be found here:
LinkedIn Privacy Policy

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10.3.2 Purpose of Data Processing
The use of the LinkedIn plugin improves the usability of our website.

10.3.3. Legal Basis for Data Processing
The legal basis for processing users’ personal data is generally the user’s consent in accordance with Art. 6(1)(a) GDPR.

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10.3.4. Duration of Storage
Your personal information will be stored for as long as necessary to fulfill the purposes described in this privacy policy or as required by law (e.g., for tax and accounting purposes).

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10.3.5. Revocation and Removal Options
You have the right to revoke your consent under data protection law at any time. The legality of the data processing carried out until the revocation remains unaffected.

You can prevent the collection and processing of your personal data by LinkedIn by:

Blocking third-party cookies in your browser
Enabling the “Do Not Track” function in a supported browser
Disabling script execution in your browser
Installing a script blocker such as NoScript or Ghostery

You can also prevent data transfer by logging out of your LinkedIn account before visiting our website.

To disable LinkedIn's use of your personal data, use the following link:
LinkedIn Guest Controls

More information about objection and removal options with LinkedIn can be found at:
LinkedIn Privacy Policy

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10.4. Use of Google Tag Manager

10.4.1 Scope of Processing Personal Data
We use Google Tag Manager (https://www.google.com/intl/de/tagmanager/), a service provided by Google Ireland Ltd., Gordon House, Barrow Street, D04 E5W5, Dublin, Ireland (hereinafter referred to as “Google”).

Google Tag Manager allows tags from Google services and third-party providers to be managed and embedded collectively on a website.
Tags are small code elements on a website that serve, among other things, to measure visitor numbers and behavior, assess the impact of online advertising and social channels, enable remarketing and targeting, and test and optimize web presence.

When a user visits the site, the current tag configuration is sent to their browser, containing instructions on which tags to trigger.
Google Tag Manager triggers other tags that may collect data themselves.
For more information, please refer to the corresponding sections of this privacy policy on those services.
Google Tag Manager itself does not access this data.

Further information:

10.4.2. Purpose of Data Processing
The purpose of processing is the centralized and efficient management and integration of third-party services.

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10.4.3. Legal Basis for Processing Personal Data
The legal basis for processing users’ personal data is the user’s consent according to Art. 6(1)(a) GDPR.

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10.4.4. Duration of Storage
Your personal information will be stored as long as necessary to fulfill the purposes described in this privacy policy or as required by law.
According to Google, advertising data in server logs is anonymized by deleting parts of the IP address and cookie information after 9 or 18 months.

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10.4.5 Revocation and Removal Options
You have the right to revoke your consent at any time. The lawfulness of processing prior to revocation remains unaffected.
You can prevent the collection and processing of your personal data by Google by:

Blocking third-party cookies in your browser
Enabling the “Do Not Track” feature in a supported browser
Disabling script execution in your browser
Using script blockers like NoScript or Ghostery

You can also prevent the collection of data generated by cookies (including your IP address) and its processing by Google by downloading and installing the browser plugin available here:
Google Opt-Out Add-on

You can further deactivate the use of your personal data by Google here:
Google Ads Settings

More information on objection and removal options:
Google Privacy Policy

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